Protos is an investment fund aimed at outperforming the S&P500. The fund targets companies shaping the next decade - from foundational tech giants to speculative disruptors - leveraging both market sentiment and traditional investment principles. As a key contributor to the fund’s development, I helped shape its core strategic narrative and positioning. My role involved articulating the investment thesis, defining the fund’s value proposition, and synthesizing market research into a compelling, logic-driven investment approach, as well as creating suitable branding to underpin the fund's narrative.